In this fast moving technology driven world your business? website needs to be powerful and grab the surfer right away. There are five ways to make a website not only grab but hold onto a surfer?s attention.
1. Define your audience: This is the first step in designing a powerful website. Try to narrow down your audience as much as possible. Instead of using a broad definition narrow down the description by income, age, sex, and other usable categories. Now, when designing the website you can keep your audience in mind and make sure the site fits.
2. Keep your audience in mind when using technology: There is a lot of technology out there, but if your audience is a technophobe keep the technology to a minimum. Be wary of entire websites designed in Flash and too much multimedia. On the other hand if your audience is a techno fan, have fun with video, Flash, and anything else you can think of.
3. Content is the key: Without content your website will not reach your audience. It is extremely important to have content throughout your website, especially on the home page. You will lose your audience at the beginning if your site contains little content. Why is your audience visiting your site? Because they want to find out more information. If you do not provide them with this information they will leave your site frustrated.
4. Update your site regularly: Hopefully your audience will be impressed with your site on the first visit and add it to their internet favorites. But if you never give them anything new, you will soon be deleted. Don?t design your website and then forget about it. Add news articles, industry information, and new images regularly to your website.
5. Use design effectively: Design is a key element for a powerful website. But don?t overload your website with design that makes your site unreadable. Remember content is the key and your design should work to effectively highlight the content.
If you keep these five tips in mind when designing your website, you will be on your way to a powerful website.
Copyright 2006 Jennifer Haubein
Jennifer Haubein Jennifer Haubein is the President of Roxy Media Solutions http://www.roxysolutions.com, a website design company that provides a custom website design package, including copywriting, marketing, design, and programming. | |
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