Are you a stealth exhibitor? One who just shows up, passes out a few brochures, leaves, and then complains it was a lousy show. JULIA SAYS - "Wrong! Take the show seriously and get your money?s worth for your company."
How will people find you? One of the best ways is to utilize your web site in simple, creative ways. These are 10 Quick Web Tips for Trade Show Exhibitors -
1. LIST ALL YOUR SHOWS - Add all shows to your web site. Whether local or international, each show is promotion for your company. On your own web site, the listing promotes you before the show and, thanks to search engines, can last forever. Even if you have the smallest space at the show, the listing implies you are an industry leader. Make sure the listings are not on your site for more than a year after the event.
2. LINK YOUR SITE - Your dealers and distributors should be linked to your trade show site, so the information filters down to an individual buyer who may be attending.
3. ADD A PHOTO ? Highlight each of your exhibits for each listing. Even if you have a small space, say a 10x10, surely there is something unique about your exhibit ? one dominant image, a new sign, a photo of a give-away, the grand prize.
4. WHO ARE YOU? - Folks love to see photos of people, so add photos of your exhibit staff for each show. Photos will make your staff more approachable by strangers, either coming to your booth or during other activities at the show.
5. ADD A MAP - Focus on your physical location at the event. Provide a floor map and highlight your spot. Why? So folks will be looking for you.
6. WHERE ARE YOU? - Heavily promote your booth number. Be careful if you are in a special hall. For large shows, differentiate if your space is #1472 ? East or West, North or South, or by another name (hall designations). Get them in the right hall and folks will find you. Just give them a number? They will be mad if they wander around trying to find you.
7. ADMISSION TICKETS - Offer those admission tickets from show management on your site. Put in a deadline date for mailing or pick-up.
8. SET APPOINTMENTS - Make it simple for people to contact you before the show to set appointments during the show. This allows you, and your visitor, to plan during a very compressed time frame.
9. ARE YOU A SPONSOR? - Definitely link to the show site to promote your sponsorship, to get your money?s worth.
10. TELL PEOPLE - Most folks won?t look at your site unless you tell them to look at your site for trade show information. Do this in person, via mail and your e-mail correspondence.
Your web site is a powerful tool in trade show marketing. Utilizing the Internet is a no-brainer.
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Julia O'Connor - Speaker, Author, Consultant - writes about practical aspects of trade shows. As president of Trade Show Training, inc,, now celebrating its 10th year, she works with companies in a variety of industries to improve their bottom line and marketing opportunities at trade shows. Julia is an expert in the psychology of the trade show environment and uses this expertise in sales training and management seminars. Contact her at 804-355-7800. Sign up for the TSTi Newsletter and check the site - http://www.TradeShowTraining.com | |
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